Save Money on Your Yellow Page Advertising

Advertising in the Yellow Pages is actually quite dear for small businesses, especially since they are able to list their business for free on Google, Bing and Yahoo. Moreover, such prices would require a high return of investment but due to the decline in the usage of the Yellow Pages, often the costs are not even covered in order to break even.
In fact, business owners should ask themselves why they should pay the ever rising advertising fees of the Yellow Pages despite the constant decline in leads generated through the ads. One thing is for sure, advertising in the Yellow Pages is evidently not cost-effective.



 Yellow Page Advertising
Use a headline that asks a question. A effect ad uses a large headline that targets the legal problem the law firm can offer assistance. Include the word “you.” An example might be: “Is your debt spiraling out of control
Get the best results by purchasing ads by area of law and creating ads specifically for those areas of law.
If you accept credit cards, then display the credit card logos on your ad along with text such as, “All major credit cards accepted.”
Make sure to follow your state bar rules and have your ad designed well in advance for your state bar to have time to review your ad. This will give you time to make any changes for the deadline.
Slogan – Always trademark or trademark search any slogan before you use it. Be sure to include the include the words we or you or your. Example: We fight for your rights. This is just a sample. I don’t want to give out our best stuff. Don’t be cheesy.
Tracking phone numbers use them for each book and different ads to measure results.
Measure your results and compare with your open case files.